Realty Executives Northwest, LLC
Next Step in Evolution of Real Estate: Realty Executives International Launches Microsoft Tag Technology
Realty Executives Northwest, LLC says new marketing initiative marks new era of home buying/selling experience
Winsted, CT and Canaan, CT (Grassroots Newswire) 1/30/2011 — Realty Executives International, Inc. announced the launch of its newest marketing-technology program which offers home buyers and sellers a new real estate search experience through the use of Microsoft Tag technology. Realty Executives Northwest, LLC is one of the first real estate companies in the U.S. to incorporate this new Tag technology into its marketing efforts.
“Rather than the industry fearing the Internet, we’re embracing it,” says David of Realty Executives Northwest, LLC. “Tag technology is the next step in the evolution of real estate.” Sartirana adds that clients are excited about leveraging the Internet to its full advantage.
“We are making significant investments in technology to propel the company’s future growth,” states Rich Rector, owner and Executive Chairman of Realty Executives International, Inc. “Our Executives (agents) are the go-to Realtors of choice because they are always ahead of the curve.”
Realty Executives agents and brokers are now beginning to incorporate Tags (unique graphic codes similar in function to a barcode) into various marketing materials such as property signs, brochures and business cards. Each tag will drive consumers to a unique landing page exclusively for that tag, allowing them to view content such as virtual tours, property listing information, online brochures or registration forms. The Tag technology allows consumers to react and respond immediately by scanning the code from a Smartphone.
“We know that 93 percent of prospective homebuyers use the Internet to search for real estate,” said Glenn Melton, chief executive officer of Realty Executive International. “So we are using technology to engage our clients where they feel most comfortable – online.”
Realty Executives International is the first national franchisor to incorporate the new Tag technology into its marketing program globally. The Tag program launch is just one element of the overall technology initiative being rolled out by the company this year.
The company is able to implement and manage this marketing program throughout the entire Realty Executives International network through its proprietary online tag manager, the Realty Executives TagManager Console powered by Microsoft™. By using the console, Executives (real estate agents) are able to manage their tag placements directly and immediately, ensuring that content stays relevant for consumers. In addition, the console integrates with other marketing components like online yard sign ordering and automated print, ecrm and e-mail marketing systems.
Visit Realty Executives Owner Rich Rector’s SmartTag Announcement Video on YouTube. For more information about Realty Executives’ TagManager technology, contact David Sartriana, Realty Executives Northwest, LLC at 860-379-7245.
About TagManager
TAG, YOU’RE IT! Go to http://gettag.mobi on your Smartphone and download this free app and take a virtual tour of this new technology.
About Realty Executives International, Inc.
Realty Executives International, Inc. is one of the fastest growing real estate franchises in the United States, with nearly 11,000 sales associates and approximately 700 franchises. The Phoenix-based, privately held company has offices in 24 countries: United States, Africa, Australia, Bahrain, Belize, Canada, Costa Rica, Dominican Republic, France, Greece, Honduras, Israel, Kuwait, Mexico, Panama, Poland, Romania, Nicaragua, Oman, Qatar, Saudi Arabia, Spain, Turkey and United Arab Emirates. Publications like Entrepreneur, Success and Inc. magazines have recently ranked Realty Executives International as a leader in the real estate industry based on franchise growth, management stability and financial soundness. For additional company information, visit www.RealtyExecutives.com.
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