Selling your home has always been challenging, and the past few years have made it even harder. To help earn the best possible price for your home in the timeframe that works with your needs, you need to choose a real estate professional with the local knowledge to price your home, the marketing tools to bring buyers to your door, and the business experience to negotiate the possible best deal. You need an Executive.
Executives Versus Agents
A real estate Executive is more than an agent. An Executive is a trusted source of local information, familiar with every block of every neighborhood, able to promote what’s special and unique about your property, and savvy enough to answer hard questions from sellers. An Executive understands local market conditions to set a price that will be attractive to buyers, but still get you what you need format he sale. Above all, an Executive is a professional, with years of experience negotiating deals and managing legal and regulatory red tape. When you’re dealing with an Executive, you can relax and focus on the next stage in your real estate journey, knowing you’re in good hands.
Setting the Stage
An Executive will work with you to balance your financial desires and time constraints with the current market situation in your neighborhood and region. Your Executive can also advise you about the viability of home repairs and additions, home staging, and other pre-sale improvements that could help you sell your property–or end up losing you money.
Marketing Your Home
Once you’ve settled on a price and prepped your home for showing, your Executive will market your home in a number of ways, including yard signs, print ads, Web marketing, and email campaigns. When you work with an Executive, you can expect highly-targeted exposure that bears results. Executives are expert networkers with years of experience finding buyers–not just browsers.
Sealing the Deal
By the time you receive an offer, you and your Executive will have established a negotiation strategy and financial baselines. When negotiations begin, Executives can use their knowledge of the process to field counter-offers and work within your guidelines to ensure that you accept only the best possible deal. Part of that deal includes limiting your legal liability, to avoid unexpected post-sale costs related to unknown issues with your home. Your Executive will escort you through the entire buying process, until the final paper is signed, escrow is closed, and the check has cleared in your bank.
I’ve included some relevant blog posts and links for your review. If you would like more information on how an Executive can help you sell your home, please contact me.
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