My Marketing Plan

In order to get your home sold in today’s real estate market you need a very detailed plan that will present your property to as large an audience as possible and one that will highlight ALL of the benefits and features unique to your property. This is what I am prepared to do in order to get your home sold:

Terry Alm’s 28 Step Marketing PlanMy marketing plan will get your home sold !
I will create a distinct website for your property.
It will have a unique domain name for your street address. It will be syndicated to more than 30 major property search portals like; google, zoocasa, hotpads, oodle, Point 2 Homes, Vast, Velux, SRAR . . . .
An example of what your site could look like resides at 305 Poplar Crescent
Did that catch your eye?
I will also post your listing on:

MY WEBSITE

MY COMPANY WEBSITE

APPROXIMATELY 30 OTHER WWW SITES

I WILL CREATE A

ad so that your property can be found on the very popular video sharing site.

I WILL CREATE A

ad for your property. Craigslist is becoming an increasingly popular site for buyers searching for homes on the internet. Your presence here will expose your property to hundreds, maybe thousands of prospective purchasers.

I WILL CREATE  A

Facebook ad for your property and set it to be shown to local users of the world’s most popular social networking site.

I’LL CREATE A GOOGLE AD

that shows up when people search for key words related to your neighborhood and area. By doing so when out of town people search for real estate your property will show up near the top of the page.

TEXT MESSAGING LEAD CAPTURE

In my efforts to market and sell your property, I’ll use text messaging lead capture wherever possible. This technique allows me to capture cell numbers in real time so that I can do an effective job of converting qualified prospects into appointments to see your home.

ACCESSED BY TEXT MESSAGE

By advertising the unique text code and mobile website associated with your property on your sale sign buyers who are passing by will be able to instantly receive information about your home. And I will be able to quickly follow up and present your property in it’s best light by calling the prospects cell number.

MOBILE PROPERTY WEBSITE

Believe me this is so cool. The property details as well as photo’s and information about the next public open house are instantly conveyed to the callers smart phone. While they sit in front of the house they can decide if they have enough interest to call for an appointment. If you were the consumer, would this technology make your home search easier?

THE PHONE!

This one’s a simple step that most of my competitors never think to take. I’m going to call the 5 agents who have participated in the most recent sales in your area. Chances are good these agents might have other buyers looking in the neighborhood. It will be my job to keep your property top-of-mind with area agents from other companies.

CREATE A CUSTOM FLYER

Not just any photocopied highlight sheet, a double sided high gloss feature sheet that identifies the features and lifestyle benefits of your home. A valuable takeaway that prospective buyers will review and be inspired to take action upon.

THE MLS DONE RIGHT

When I post your property to the Saskatoon MLS system I’ll make sure the description is engaging and that the pictures present your property in it’s best light. This is fundamental, but a very important step that a lot of agents get wrong!

MY COMPANY DATABASE

I’ll make sure that everyone I know is familiar with your property.
(And I know lots of people!)
My Past Clients
My Current Clients
My Service For Life Database
Other Agents I Work With
My Facebook Fans
Other Area Business Owners And Local Residents In My Database

SOME PRETTY UNIQUE MARKETING TACTICS THAT BLOW AWAY MOST OF THE COMPETITION:

* I’ll personally speak with your neighbors about your home, neighborhood benefits, and their knowledge of potential buyers
* Follow-up on all agents who have shown your home to answer questions, and further motivate buyer interest
* Send a postcard to residents in your neighborhood promoting the features and lifestyle benefits of your home
* Promote your home in my monthly newsletter, sent to over 500 of my Service For Life contacts
* Provide you with daily market updates relating to your competition via e-mail reports
* Provide you a monthly update of the overall Saskatoon Real Estate Market and how it affects your home
* Update you on all activity regarding your home: agent showings, open house attendance, sign inquiries and anything else that pops up
* Represent you in contract negotiations with buyers to help generate the highest selling price and best terms for your home

THE USUAL STUFF

* Pricing your property right by reviewing with you a current market analysis
* Staging, presenting your home to show exceptionally well
* Open Houses
* Broker Open Houses
* Present your home listing to the 75 acive Realty Executive agents who each day work with interested and capable buyers
* Promote your home by distributing flyers, brochures and postcards
* Maximize showing exposure through professional signage.

While most agents do a good job at the “usual stuff”,  the “usual stuff” doesn’t interest today’s internet savvy buyers. While most of my competitors are skipping the first 20 items on this list, I’m busy making sure your property is exposed and presented to as many buyers as possible. If it looks like I rely heavily on web marketing, that’s because I do!

Why? 90% of buyers are searching for property online . . .And they are definitely going to know about yours! I do these things in order to help you get the highest possible sales price for your home and to make the listing and sales process easy, convenient and problem free for you!

If you see the logic in this presentation we should talk. You can reply to this message, or call me at 280-0989. It would be my pleasure to talk with you about how I can help you get your home sold at a price that nets you what you want.

Most Sincerely:   Terry Alm