“To understand the difference between us and other companies you don’t need to look any further than the sign.”
Dale Rector
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The year 1965 was a time of change. People were taking a long look at the world around them and tried to find new ways of making a difference. One of those visionaries was Dale Rector, a Realtor® practicing in Scottsdale, Arizona.
In residential real estate, the top 20% of the agents regularly do an estimated 80% of the business. The standard fee and commission structures treated everyone equally even if there were vast differences in their performance. The result was someone who sold one home a year was treated the same as someone who |
| worked harder and smarter to sell ten homes a month. Somehow, Dale thought that didn’t seem right. |
So he set out to create a company that would literally turn the industry upside-down. Most companies were designed as complex levels of management and stockholders with income-producing agents occupying the lowest tiers. Dale’s company would recruit top performers with the best reputations and place them on top and build a company structure that would support their efforts. He named his company “REALTY EXECUTIVES.”
“To understand the difference between us and other companies you don’t need to look any further than the sign,” Dale said. “The company is named for the Executives and brokers that make it work. They are the elite professionals who personify the values, service and efficiency it takes to become tops in their field. They are more than agents or brokers. They are ‘Executives’ in every sense of the word.”
“Our company promotes our Executives as individuals to help them create the name recognition they need to grow their business.”
Additionally, each Executive’s name appears on the sign in big bold letters that often appear larger than the company logo. “Our company promotes our Executives as individuals to help them create the name recognition they need to grow their business. It’s not about us. It’s about them,” Dale added.
From the onset, Dale faced stiff resistance from the old guard that didn’t like the idea of putting their agents before their company coffers. But among the top agents, REALTY EXECUTIVES was turning heads and gaining interest. From the very beginning, the bar was set very high.
“The key was that we were very selective in who we hired. Being a high-volume producer was not enough. Our people also had to meet the highest ethical standards because the company’s reputation would be built on every transaction. In the beginning, their early success formed a die from which every associate would be cast as the company grew,” Dale noted.
And grow it did. From a single idea, REALTY EXECUTIVES has flourished. In 1987, REALTY EXECUTIVES International began to offer franchises to broker/owners from across the country and around the world that met the same rigid criteria established during their humble beginnings. “Although we now have offices in every corner of the globe, we are still a relatively small company compared to many of our competitors. And that’s fine by us. After all, Dale didn’t set out to create the world’s biggest residential real estate company … just the best.
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