Matthew De Fede
Broker Owner
Realty Executives Elite Homes
A majority of agent and brokers these days are claiming they are the best at marketing homes with the same old pitch, they come in and they show you all their awards and show you how big their company is and bla bla bla, the one thing they miss the mark on is they don't focus on "Hyperlocal Marketing" they don't focus on building pull content to attract people to their area, they use a catch all list it on the MLS throw a sign in the yard and hope and pray that someone will want to buy it, that is not what we do here at Realty Executives Elite Homes.
We are a tech enabled marketing company that just happens to sell Real Estate for our clients in the Nutley area, and what I mean by that each home is different, each home has a story and we build a narrative to market the home and then we use all the technology platforms that are out there to push that Narrative to attract potential home buyers and how do we do that?
Our first step of course is to view the home and go through our intake process, photograph it, do a 3d Virtual tour of the home and video and then we start writing copy, descriptions for the MLS and more. remember what I said Every Home Has A Story, We also align our marketing with what we call a "Persona" we market to the people that will buy the type of home we are selling we get in front of the correct audience.
This is a quick exmaple of Micro, Marketing Pull Content To Sell Homes Hyperlocally
I am going to use this recent example of how we overcame one home in particular in Nutley 5 Enclosure (below) in Nutley that I Just Sold, it was listed for over a year with 2 other brokers that were doing the typical list in on the MLS and pray, here was the problem and here is how we solved it.
#1 Problem - The Home Was an Old, Stale Listing Because of The Previous Brokers.
#2 Problem - The Home Did Not Have A Lot of Curb Appeal.
#3 Problem - Not Marketing To The Right Audience.
Here is how we solved Problem #1, We had to re-photograph the home and shoot different angles, retouching and lighting all came into play, we also retouched the outside area cleaned up the lawn and shrubs that where overgrown as well as added in a bright blue sky and make the home pop by adjusting colors and flimed quick clips of video to show different angle on different media.
For problem number #2 I really wanted to focus on showing the inside of the home and show the details of the great craftsmenship, so what we did was implement our 3D self guided tour which you can see here. this was the most important part of our marketing because a viewer/home buyer was now focused on the great quality of the interior of the home and not so much the outside, we also shot many micro-clips of video showing off the detail, the granite grain, the soft closing draws and every nook and cranny we could.
This is how we attacked problem number #3, this was one of the most important, we had to get more eyeballs on the home and here is what we used to do that, Blogs, Instagram, Facebook Marketing, Facebook Live Events, Video Walkthroughs, 3D Virtual tours across Linked-in and other social media platforms on a daily basis, not just once! and also Local Press Releases.
The More Eyeballs On A Property The Quicker It Will Sell!
I am happy to say we did find a buyer for the property and they new home owners came from Canada, they saw the home online they came to an Open House and then I sent them the virtual tour with great follow up and the home closed last week.
