Today’s consumer is mobile-first and more educated than ever about real estate. Likewise, they expect and demand that their real estate agents deliver personable, responsive and tech-savvy experiences with complete expertise in their market.

Here’s how to create compelling client experiences before, during and long after the deal has closed.

1. Cater to Your Clientele.

First impressions are mission critical for real estate agents trying to capture the hearts and minds of potential new clients.

Zillow Consumer Housing Trends Report research shows that sellers use these initial impressions to shape and inform their decisions. Specifically, 86 percent say trustworthiness and 81 percent cite responsiveness as “extremely or very important” qualities they seek when selecting an agent. Also, 80 percent favor agents who can serve as experts within a local market.

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