Raye Mayhorn, Broker/Owner of Realty Executives of Killeen, recently completed the Luxury Livestream training offered by The Institute for Luxury Home Marketing, the premier source for training and certification of real estate professionals working in high-end markets.

The training builds expertise and skills to serve affluent clients in local markets and abroad. With her completion, Mayhorn has become an exclusive member of The Institute for Luxury Home Marketing, giving her access to resources and a large network of professionals, helping her find qualified buyers and potential luxury listings in Killeen. 

“The luxury market provides new opportunities for realtors looking to expand their existing real estate business- but they must prepare if they want to be successful.” Alysia Heun, Vice President of Realty Executives International, said. “Our collaboration with The Institute for Luxury Home Marketing has allowed our Executives to access world-class training and resources that thoroughly prepare them to serve luxury clientele. Raye is a wonderful example to show that fantastic realtors never stop learning, and that client service is the number one priority.”

As we celebrate our roots and future successes, we take a look back at the history of Realty Executives and the significant times that changed our course and helped us get to where we are today.

Founded in 1965, Realty Executives is one of the largest and most established real estate franchisors in the industry. With over 500 offices and 8,000 agents, it is the only brand that is named after its people- the Executives. 

1965: Dale Rector launches Realty Executives in Phoenix, AZ and creates the first ever 100% concept in real estate

Dale Rector, founder of Realty Executives and creator of the first 100 percent commission concept, had a vision unlike any other. He wanted to create a company that put people first, the agents and brokers that built the brand, not the corporate office. He saw a pattern of high commission splits and low profits for agents that he knew was not the way business should be. He set out to make a change. Fifty five years later, Realty Executives continues to innovate, thrive and adapt to the market, with Dale’s vision in the forefront. Realty Executives started as an industry disruptor, became an industry leader, and continues the legacy of the most professional and productive agents serving home buyers and sellers throughout the world.