Providing good customer service. Such a simple concept and a necessity in today’s customer centric on-demand world. Yet it seems to be somewhat of a unique and sometimes hard-to-find skill in business.  It is both art and science. Customer service plays an essential role in basically every industry, which is why companies holistically need to embrace customer service in an integrated way for it impacts their bottom line. In the real estate industry, the quality and value of customer service – from real estate agents, brokers, brokerages, teams and companies alike – must be strong, concise, authentic, integrated and memorable in order to be successful and market aligned.