Hosting a client appreciation party is a great way to show your appreciation for your clients’ business while encouraging future referrals.

“There’s a concept that says, ‘Business goes where it’s invited and stays where it’s appreciated,’” says author of the best-selling book Giftology John Ruhlin.

Client appreciation events show existing clients how much you appreciate them while drawing new clients to your business. Here are a few tips to help make your client appreciation events and gift-giving a success:

1. Cater to Your Clientele

The type of event you sponsor will largely depend on the demographics and culture of your sphere of influence. Families, for example, might enjoy a holiday photo-themed event.

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