As agents and brokers try to make sense of the new normal with social distancing regulation in place, customers will increasingly look to you for solutions and support as they navigate the possibilities of buying and selling a home.
3D scans and video walkthroughs, virtual staging and video emails, social content and, most of all, lots of clear communication are just a few of the ways you can help your clients find home as we ride out these turbulent times together.
If you’re a real estate agent suddenly tasked with the challenge of transforming a high-touch business into a fully remote, digital operation, here are six ways to make it work.
Objection: “I’m too nervous to buy a house right now.”
Solution:
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Today’s consumer is mobile-first and more educated than ever about real estate. Likewise, they expect and demand that their real estate agents deliver personable, responsive and tech-savvy experiences with complete expertise in their market.
Here’s how to create compelling client experiences before, during and long after the deal has closed.
1. Cater to Your Clientele.
First impressions are mission critical for real estate agents trying to capture the hearts and minds of potential new clients.
Zillow Consumer Housing Trends Report research shows that sellers use these initial impressions to shape and inform their decisions. Specifically, 86 percent say trustworthiness and 81 percent cite responsiveness as “extremely or very important” qualities they seek when selecting an agent. Also, 80 percent favor agents who can serve as experts within a local market.
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After a successful sale, it’s always a good idea to keep in contact with that client. But when is the best time to follow-up and when does your outreach become too much or not enough? Real estate agents grow a large portion of their business from existing clients giving referrals, whether it’s a friend telling a friend or a client posting your name on social media next to their new home. It can be tricky, but here are a few tips on how you can keep in contact with your referral network without becoming a pushy salesperson.
Keep it relevant
No one likes letters, postcards or emails that are not going to help or inform them in any way. Don’t just send something to get your name in front of them, send material that the consumer will open and use. Price updates, housing trends or holiday greetings are all examples of emails or mailings that your client can appreciate and/or find useful.
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