Social media has become an indispensable tool for real estate professionals. It enables brokers and agents to connect with their clients on a regular basis in a scalable way. And social media is a place where they can find a majority of their customers; 77% of Americans have at least one social media profile and worldwide, social media users has reached 2.34 billion. Furthermore, 44% of all buyers searched online for properties before exploring other options. Social media can be used as a helpful tool for a real estate professional to learn from and follow trends. Here are a few tips and facts as to how different social media outlets can be used in real estate: Continue reading →