Personal relationships have long been the secret sauce to real estate success: connections lead to new leads, referrals, and repeat business. It is a loop that can, in theory, keep your business growing indefinitely.
In today’s digital age, where technology and social media dominate, the dynamics of building and nurturing relationships—which stand at the core of any effective real estate marketing plan—have evolved significantly. We are not merely contending with an overwhelming influx of data and information, but also witnessing a transformation in the modes of interaction and communication. For real estate professionals, attempting to manage everything single-handedly is a direct route to exhaustion.
The way we experience products pre-purchase is changing, and we have two types of technology to thank for that: VR and AR.
When potential buyers browse listings online, high-quality photos and videos are among the first things they look for. Not only do these visuals provide an excellent overview of what a property looks like and what it has to offer, but they also offer an element of convenience as they either encourage or discourage an in-person viewing. However, with advancing technology, real estate agents can now offer an online viewing experience that transcends mere two-dimensional browsing.
The commercial real estate investment management
industry in USA and Canada is more dynamic than ever, and the provision and
accessibility of data plays an instrumental part in its success, accelerating
efficiency and profit.
Data has always been important. Real estate companies
have always relied on the collection and analysis of data for pertinent
decision-making, but up to date real estate analytics software and deal
management software allow investors to make decisions faster and more assuredly
– in minutes, instead of hours or days, as it may have done in the past. Here
are 5 key drivers of data-driven insights:
Finger pressing touch screen interface with several houses
Realty Executives is the first real estate franchisor to replace its third-party Multiple Listing Service (MLS) aggregator with a proprietary home listing platform. This new technology eliminates the third-party challenges of incomplete and delayed listing information, ensuring Realty Executives has the most comprehensive, up-to-date and consistent home listings available.
Needing access to hundreds of separate MLS feeds, international real estate companies have had to partner with MLS aggregation and standardization companies in order to provide a comprehensive list of homes for sale. However, these listings are often incomplete because of broken feeds third-party vendors have not addressed. Realty Executives decided to connect directly to over 70 MLS feeds in order to provide their brokers, agents and customers access to the most thorough and up-to-date listings available.
Christopher Nutt (Broker/Owner) and Meghan Benham (Agent/Certified Marketing Executive)
ORLANDO- The team at Realty Executives Gallery Properties are taking full advantage of the CME (Certified Marketing Executive) training, and it’s helping them grow their agent count.
Broker/owner Christopher Nutt, and in-house Certified Marketing Executive Meghan Benham, have gone the extra mile by providing additional training for the agents of Gallery Properties in excess to the training webinars offered by Realty Executives International. Continue reading →
