Tag Archives: Realty Executives

Press Release, Real Estate

Realty Executives International Launches Digital Marketing Executive Course for Continuing Education During COVID-19 Outbreak

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Realty Executives International has launched the newest addition to their exclusive training suite, the 2020 Digital Marketing Executive course. This four-week certification course is offered annually to all Executives, Broker/Owners and office employees of the Realty Executives’ franchises. 

The educational event is held virtually twice per week for four weeks. Brand leadership including President, Patrick van den Bossche, and Vice President, David Celaya, are joined by various guest speakers to lead the network through a multitude of topics pertaining to real estate in the digital world. Topics include: social media advertising, leveraging your CRM, perfecting online profiles and more. The goal of the DMX certification is for all attendees to leave with a digital strategy and execution plan for their business. 

Realty Executives International launched the 2020 course, understanding the evolving state of real estate and the opportunities for business that lie ahead. As many agents and brokers are having to adapt to staying distant from clients, the brand wanted to provide different opportunities to utilize downtime and connect with clients through digital channels. By providing the training course free-of-cost, Executives and Brokers are able to provide better service to home buyers and sellers around the world. 

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Real Estate, Real Estate Agents

Eight Ways Real Estate Agents Can Leverage Downtime

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These are rare times, when you’re forced to work from home and no commute! How could you spend your time? You could read Hemingway, tend that garden or binge-watch Netflix.

Or, you could use the time to polish your sales and tech skills, set up a lead nurture campaign or record a video email. Maybe find a new perspective on your business approach. 

If you can’t show or sell houses right now, why not use the time wisely in other ways? Here are eight ideas.

1. Sync your CRM

Tag your As, Bs and Cs and note their sources of lead origination. By integrating your CRM with your transaction management system, you can leverage synced contacts to reach out to past and future clients in new, personal ways while better tracking your ROI. 

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Uncategorized

How to Handle Client Objections During Social Distancing

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As agents and brokers try to make sense of the new normal with social distancing regulation in place, customers will increasingly look to you for solutions and support as they navigate the possibilities of buying and selling a home. 

3D scans and video walkthroughs, virtual staging and video emails, social content and, most of all, lots of clear communication are just a few of the ways you can help your clients find home as we ride out these turbulent times together. 

If you’re a real estate agent suddenly tasked with the challenge of transforming a high-touch business into a fully remote, digital operation, here are six ways to make it work.

Objection: “I’m too nervous to buy a house right now.”

Solution:

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Home Buyers, Home Sellers

House Hunting Red Flags

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Buying a new house can be an extremely exciting time. Because of that excitement, it can be easy to rush into buying a house that may appear perfect for you without giving it a thorough look.

There can often be red flags that are overlooked or hidden when house-hunting, but are extremely important to take note of. Tell tale signs that the house you’re interested in may not be what you think. They are often subtle and can go unnoticed. Be sure to take extra caution when house-hunting and be on the lookout for these red flags. 

Odors / strong air fresheners

If you walk into a home and the first thing you notice is the strong smell, this is a very important indication that something could be wrong. No smell should be so overwhelming that it hits you right when you enter a home – whether it be an air freshener or an odor. If it’s an odor, such as pet urine, this could indicate that carpet is saturated with it and needs to be replaced. Or if you’re smelling a strong air freshener, it could be that the owner is trying to cover up a smell of a worse problem in the house. Either way, pay attention to strong smells when house-hunting. 

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Business Partner Program

Five Home Remodeling Ideas For Increasing Curb Appeal

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If you’re considering putting your house on the market, it’s never too early to start figuring out what it will take to make your home irresistible to prospective buyers. Amping up curb appeal isn’t all about the outside, as making your home more marketable is an inside job, too.

Even if HGTV is your favorite channel, chances are you’ve got at least a few home remodeling projects you’ve been putting off. It’s ok. We know it’s a lot easier to watch than to actually do.

So where do you start? Should you finally update those dreadful kitchen cabinets? Redo the outdated master bath? Replace the carpet in the kids’ room, where the color can best be described as Rainbow Swirl?

When you’ve got a longer list than budget, what are the must-do remodeling projects and what do you skip?

Rank curb appeal ideas based on ROI

If your main goal is selling a home, a good way to prioritize your curb appeal ideas is to figure out first where you’ll get the most bang for your buck. On the other hand, if you might be staying in your home for a while, it’s a lot better to focus on remodeling what matters most to you and your family, while still factoring resale value into the equation. In other words, make the improvements you know you’ll enjoy. Just be smart about it by not over-personalizing or going over the top.

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Home Design, Homeowners

Revamping Your Yard After Winter

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Harsh winters can be tough on your yard, and can leave them looking a mess-dead grass and plants, damaged shrubs, trees and more. Your yard could be so damaged that you consider drastic measures, such as hiring different people and companies to fix up your yard again. Luckily, there are easier ways to revamp your yard after a hard winter and they don’t require you to spend as much money. 

Fertilize the yard and replace grass

After a long and cold winter, your grass can be looking flat and brown, which calls for a lot of tending and caring. The best way to help your grass to look luscious and lively again is by supplying it with the nutrients it needs to do so. Luckily, this is an easy task that you can complete on your own. Fertilizer supplies the nutrients that grass needs to flourish.  By following the directions on the fertilizer you buy, you’ll have your grass looking green and full of life in no time. 

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Family Home, Real Estate

Are the Suburbs Right for You?

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Having a family and living a peaceful life in a beautiful suburban home is a dream for many. Your kids growing up with a backyard and playing around, breathing fresh air and enjoying the smell of freshly cut grass is one of the best things you could provide them with. There are, of course, a lot more options for living arrangements for families and not everything is going to be a good fit for everyone. However, if you’re leaning towards life in the suburbs or are simply unable to make a decision, keep on reading. We’re here to talk about the benefits of buying a suburban home. 

Why buying a suburban home is not for everyone

Let’s start off by saying that if you’re just not the type to live in a suburban home and lead a quiet life, that’s completely fine. There’s no one right way of living, choose what’s best for you!

Having to maintain your home

If you’re used to living in a bigger urban city, chances are that you used to live in an apartment. Although living in a house has a lot of perks, it has its downsides as well. Having to mow your lawn, fix your fence or clear snow off of your front porch and driveway can be bothersome. You might not be cut out for it and that’s completely understandable. 

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Real Estate

Five Threats Facing real Estate Brokers

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As a real estate broker/owner, you have a lot on your plate… from recruiting and retaining agents, to fielding countless vendor calls a day, to attending board and MLS meetings and more. It’s overwhelming. On top of all of that, technology advancements are creating new threats you may not even know exist.

1. Innovation is Outpacing Compliance Regulations

Your documents, data, and even private agent/client conversations live online now in a way they didn’t five years ago. With this new reality comes a variety of new compliance issues to keep on your radar.

Ada Compliant Website

Make your website easier to use for visually or hearing impaired visitors by implementing small tweaks, like adding alternative text for listing photos and transcripts for audiovisual content. 

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Press Release, Real Estate News

Northern Arizona and Tucson Elite Unite to Launch Realty Executives Arizona Territory

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Realty Executives International is excited to announce the launch of Realty Executives Arizona Territory, Arizona’s newest mega-brokerage, with over 600 agents and a billion dollars in sales volume. Formerly Tucson Elite and Northern Arizona, the two Realty Executives brokerages have partnered to better serve communities throughout Arizona.

The partnership formed with the objective of better serving consumers throughout Arizona. Jeff Murtaugh, former Broker/Owner of Tucson Elite, is the CEO and Designated Broker for Realty Executives Arizona Territory. Murtaugh, along with leadership teams from each brokerage, will merge resources, clientele and market knowledge to position the brokerage as a leader in sales and customer service.

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Real Estate

8 Things to Know Before Renting an Apartment

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Are you looking for an apartment to rent? Are you wondering what some of the most essential considerations before committing to an agreement with a landlord? Moving into a new apartment can be an exciting new chapter in your life. Whether it is your first apartment or your tenth rental, there are some things you need to do and understand before you commit to a lease.

While renting an apartment should be more relaxed and less stressful than buying a home, there are some potential issues you need to think about to avoid problems, let’s take a look.

Your Credit History

Having an excellent credit score is essential when buying a home, but it can also play a role when renting apartments too. You may be renting because your financial history isn’t the best, but some landlords will need to see you have a good credit score to accept you as a tenant.

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