Just as buyers in other industries crave more immersive brand experiences that resonate with their values and aspirations, today’s home buyers are looking for more than just a list of property specifications. In a sea of cookie-cutter houses and generic real estate listings, buyers want to feel a connection with the place they will call home.
This is where interactive listings shine. Originating as a necessity during the COVID-19 pandemic, interactive listings have morphed into a core feature of real estate marketing.
Let us take a closer look at why this is the case.
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