Tag Archives: virtual tours

Transforming Real Estate Marketing with Interactive Listings

A realtor and clients exploring interactive listings using a VR headset.

Just as buyers in other industries crave more immersive brand experiences that resonate with their values and aspirations, today’s home buyers are looking for more than just a list of property specifications. In a sea of cookie-cutter houses and generic real estate listings, buyers want to feel a connection with the place they will call home.

This is where interactive listings shine. Originating as a necessity during the COVID-19 pandemic, interactive listings have morphed into a core feature of real estate marketing.

Let us take a closer look at why this is the case.

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How to Optimize Home Staging for Virtual Home Buying

Home staging is the revamping, repairing and redecorating of a property to make it as attractive to prospective buyers as possible. The idea behind it is to showcase a property at its best and to help viewers see past it being someone else’s home and rather envision it as their own!

The novel coronavirus pandemic has made searching online and virtual tours a necessity. Real estate has embraced this virtual world, so if you’re using home staging to sell homes, you may need to change your tactics to suit the digital market. Take a look at our ideas for making your listings more attractive to buyers:

Basic Home Staging Advice

A lot of home staging advice applies to in-person and online situations. Here’s what to do before you open up your house and showcase it to any interested parties or prospective purchasers.

·  Get Cleaning: The cardinal rule before you show any space that you want to sell is to get it as spotless as possible. All surfaces need to gleam!

·  Declutter and Depersonalize: You’re selling the space and not the stuff inside it. The home needs to be a blank canvas where a lead can imagine themselves living in it.

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A Guide to Property Managers Going virtual

There are many ways for property managers to try to mitigate the dangers of COVID-19 for residents, staff members and themselves. It is seriously important to keep up to date on public health guidelines, and below are seven tips to help steer you and help you thrive through these challenging times.

Prioritize Maintenance

Your duties as a property manager vary. During COVID-19 you will need to limit physical contact between maintenance staff and residents. When maintenance issues arise consider whether the problem is life-threatening or if it is an immediate threat to the property before dispatching employees. If the issue can be resolved virtually use that option. Routine maintenance on building mechanicals should continue to be done to avoid larger problems that may require more physical contact.

Cleaning 

Be aware of health department guidelines about cleaning product efficacy. Disinfectants must be applied using a strategy that minimizes your employees contact with the chemicals. Provide protective gear like masks, gloves, eye coverings and for some products full body disposable suits. These measures may not be physically comfortable but are necessary to the health of your employees. Clean common areas often, especially elevators, railings, and pulls on trash chutes and doorknobs. Touch-less entry systems may be a good investment at this time.

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