Written by Doug Radford, President of Realty Executives New Jersey
When sellers are interviewing Realtors to represent them in the sale of their home, a critical question that they should be asking is; "How are you making use of technology to enhance the marketing of my home?" Many "old school" Realtors are reluctant to embrace today's technology and therefore not offering sellers the advantages that the current technology tools provide. Just because a Realtor has been in the business for years, this does not guarantee that they are providing the greatest marketing exposure on their listings. Today's marketing tools have brought about enhancements that all Realtors should be embracing, and mastering, to gain numerous benefits, not only for their own efficiency and business growth, but more importantly for the benefits that technology provides their clients.
Everyone will agree that maximizing exposure on a listing will result in a quicker sale and a higher price for the seller. At Realty Executives, we recognize the importance of being on the cutting edge of technology and have been the first New Jersey brokerage to implement many of these valuable tools to the benefit of our clients and agents. We were the first brokerage 20 years ago, and continue to offer virtual tours on every listing that our company markets. Allowing buyers to virtually walk through a home and determine if it meets their needs, has proven to be an enormous benefit to both our buyer and our seller clients.
Today, we are not only able to tell a seller what the value of their home is, utilizing today's technology allows our agents to tell a seller how many buyers there are in the current market at various price points. This is extremely important to the sellers in pricing their home correctly and maximizing the price they obtain on their home.
Today, Realty Executives is one of the only real estate companies that utilizes artificial intelligence to market all of our clients homes, targeting buyers based upon their online behavior and geographic location. If an individual goes to a real estate company, mortgage company or moving company website, there is a much higher likelihood that they are a potential buyer. Utilizing artificial intelligence, we target these individuals with specific marketing material to maximize the exposure of our clients homes. We also recognize that there is a high likelihood that the buyer for our clients homes currently lives locally and wants to stay local. For this reason, we also utilize artificial intelligence to do geographic target marketing on all our listings to identify potential local buyers. Technology enables our agents to understand client preferences and needs, tailoring their services and providing a more satisfying and memorable experience.
By embracing today’s technology and utilizing digital marketing strategies, our agents reach a broader audience, showcase properties more effectively, and stay ahead in a competitive market, ultimately benefiting their clients by maximizing property exposure. Our artificial intelligence marketing analyzes client preferences, search history, and interactions to provide personalized property recommendations. Technology has enabled our Realtors to personalize interactions with their clients. This personalization not only enhances the client experience and fosters client loyalty, but also increases the likelihood of closing more transactions through referrals and repeat business.
