The Importance of an Online Presence for Your Business

Did you know that 62% of U.S. citizens have an active Facebook account? Nowadays, customers have access to your business through reviews, public information and online presence, and can form an opinion on you and your business without leaving their couch.

Digital marketing doesn’t have to be scary. Follow these basic steps and let the digital do all the work for you.

Encourage Engagement

Facebook is a great place to encourage engagement. Through regular posts, your customers can familiarize themselves with your business and become active users and promoters. By curating posts that encourage comments and shares, people will give traction to your post, which leads to more eyes being aware of your business.

Levels the Playing Field for Small Businesses

Just because you’re a small business does not mean you’re out of the running when the corporate goliath comes to town. By managing your online presence through posting frequently and being responsive, you have the opportunity to create a community around your business. People will come to your business because you have personality! Creating a community fosters the idea that you care about the end consumer, not just the bottom line.

Targeted Marketing

Did you know you can choose who you advertise to? From choosing a certain demographic to a mile radius, digital marketing makes it easy to segment and target your audience. Google AdWords and Facebook Ads are easy to use and give you the ability to choose your budget down to the cents in addition to adding more advance parameters.

Personalized Content

You get to create your online presence and make it as personalized as you want. Gone are the days of black-and-white print ads. You want to show a video? Do it. You want to open a discussion on the best places to live? You can do that too. Whether you like CTAs and are straight to business, or you like encouraging discussion and furthering education, you’re digital footprint is up to you.

Advanced Analytics

This gives you the ability to monitor everything about your business. From how much time people spend on your website to how many ads promote click-through, Google Analytics can give you all the data you ever hoped for.

Stay Relevant Online

Digital marketing helps you stay relevant to online users. This is accomplished by having a user-friendly website across platforms. Through reputation management on social platforms and paid advertising like AdWords or Facebook Ads, you’re business comes up when searched

Looking to stay relevant online? Check out our previous blog or get more details from blank.

I remember being a young girl loving to check the mail because there were always advertisments and marketing postcards that I could read over.  I am sure my parents did not like the extra "junk" laying around the house after I was done with them.  As an adult, I now hate checking the mail and receiving these junk post cards and to tell you the truth, they just end up in the trash.

We are now in the digital age.  People rarely send letters or anything of interest that will have you excited to check the mail.  The only things coming in the mail these days are bills and guess what, online billing is taking over the financial world.  

Truth of the matter is, we are now fully embedded in the digital times where businesses realize that the best way to get their items into households is through digital marketing.  While on twitter the other day I and saw a charm a company had for sale for Mother's Day.  I previously had no interest in purchasing a Mother's Day charm for my mother nor had I ever heard of the company.  But I ended up clicking on that ad and guess what my mother is getting for Mother's Day.  

According to Statista,  revenue from print advertisement has decreased drastically since 2007 and online advertising revenue has increased.  While print advertisment is still alive a well, customers react quicker to online advertisement that allows a quick click to the item for sale.

Have you ever googled an item and later in the day while on a social media site, saw an item for that ad?  

Companies like Facebook, Twitter and even online newspapers are able to integrate ad placement tailored specifically to the customer based on that customers interest.  Doing so has increased online sales as well as led to a higher customer retention rate by capturing customer provided information for further sales opportunities.

According to Digital Marketing Phillapines, companies using digital marketing strategies have 2.8 times better revenue growth expectancy.  Digital marketing is helping businesses small and large stay afloat and even grow there companies.

So now that advertising is at the click of a button, we can save time (and trees) and I can limit my mail walks to once per week.

Imagine you've been working on a 5,000 piece-puzzle for the last year and you've come to the very last piece to fit. You look inside, outside and even in the corners of the box to find that last puzzle piece but it is nowhere to be found, did you even really finish the puzzle?

While some may be inclined to think yes, the real conslusion is no. You may have spent hours fixing your eyes and reanalyzing the puzzle box, but the puzzle is not complete until you have all the pieces to fit. Similarly, why would you start a potentially thriving company without the marketing of your gold-selling brand? You wouldn't. 

Without the marketing rendered for your company:

We may never know what the building we're about to walk into is really selling (If the name doesn't give away the product) 

We would not always know if buying the product will be worth the financial risk

The appropriate audience would not be targetted

How would your clients know that Bob's Taco's have happy hour every day till 6PM and that their full menu is gluten-free?

Digital Marketing For Your Business

Without the last piece of your puzzle being marketing, your company cannot produce and therefore will not thrive. 

Scottsdale Homes Flying Off the Market

The Scottsdale real estate market has been picking up over the past three weeks.  Fortunately for buyers, there has been a slight influx in listings in McCormick Ranch.  With great schools, sizeable floorplans, and central Scottsdale location, the listings have been selling quickly.

This 4 bedroom, 2.5 bathroom home was up for sale for less than 48 hours before the clients accepted an offer at full listing price.  If you are thinking about listing your property in McCormick Ranch, the time is now!  

Modernizing Your Kitchen & Increasing Your Home Value

This is an example blog for training purposes only.  

Anywhere, USA has recently seen an increase in millenial home buyers.  On the top of their wish lists?  Modern, updated kitchens.  Adding a few modern touches to your kitchen before putting it on the market can increase your asking price and attract a greater variety of buyers.

Here are some quick, inexpensive tips for updating your kitchen:

• Use bright, light colors to make the room appear larger
• Remove personal items to create space
• Invest in countertops; granite is in high demand
• Use false fronts to hide appliances
• Select a unique, eye-catching light fixture

Looking for inspiration?  Click here to check out some fresh new ideas!