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The Importance of an Online Presence for Your Business
Did you know that 62% of U.S. citizens have an active Facebook account? Nowadays, customers have access to your business through reviews, public information and online presence, and can form an opinion on you and your business without leaving their couch.
Digital marketing doesn’t have to be scary. Follow these basic steps and let the digital do all the work for you.
Encourage Engagement
Facebook is a great place to encourage engagement. Through regular posts, your customers can familiarize themselves with your business and become active users and promoters. By curating posts that encourage comments and shares, people will give traction to your post, which leads to more eyes being aware of your business.
Levels the Playing Field for Small Businesses
Just because you’re a small business does not mean you’re out of the running when the corporate goliath comes to town. By managing your online presence through posting frequently and being responsive, you have the opportunity to create a community around your business. People will come to your business because you have personality! Creating a community fosters the idea that you care about the end consumer, not just the bottom line.
Targeted Marketing
Did you know you can choose who you advertise to? From choosing a certain demographic to a mile radius, digital marketing makes it easy to segment and target your audience. Google AdWords and Facebook Ads are easy to use and give you the ability to choose your budget down to the cents in addition to adding more advance parameters.
Personalized Content
You get to create your online presence and make it as personalized as you want. Gone are the days of black-and-white print ads. You want to show a video? Do it. You want to open a discussion on the best places to live? You can do that too. Whether you like CTAs and are straight to business, or you like encouraging discussion and furthering education, you’re digital footprint is up to you.
Advanced Analytics
This gives you the ability to monitor everything about your business. From how much time people spend on your website to how many ads promote click-through, Google Analytics can give you all the data you ever hoped for.
Stay Relevant Online
Digital marketing helps you stay relevant to online users. This is accomplished by having a user-friendly website across platforms. Through reputation management on social platforms and paid advertising like AdWords or Facebook Ads, you’re business comes up when searched
Looking to stay relevant online? Check out our previous blog or get more details from blank.
