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Social media is a significant lead generator for real estate brands, yet many real estate professionals fail to maximize their efficiency in this space.
In a recent agent survey conducted by Real Estate Express, 54 percent of real estate agents said they need help with their social accounts. Managing social media was the No. 1 challenge they said they face when it comes to evolving their marketing strategy.
By tweaking your content strategy and optimizing your social media posts, you can achieve great results for your real estate brand. Here are three strategies that will help you step up your social media marketing this year.