The Secret to Better Email Engagement

Have you ever gotten an email and thought, “I have absolutely NO idea who this person/company is? How did I even get on their list?”

I think we’ve all been there at one time or another. We sign up for things or fill out a little form asking for our email address, and then we forget about them within seconds. Months later, we see an email from someone and wonder where in the world it came from.

In an ideal world, this would never, ever happen to anyone on your email list. And there is a very simple strategy you can apply to your email marketing that will significantly lower the chances of this happening. I’m going to give you all the details on it in this article.

But, no matter how hard we try, it WILL happen at some point; it’s unavoidable. Someone will forget how they got onto your list. The good news is our strategy for lowering the odds of them forgetting will also help you turn the most skeptical email subscriber who can’t remember you into a raving fan (and client). That’s what we call a win-win.

I recently received an email from a real estate agent, and I had this exact reaction we’re talking about here. I couldn’t remember who in the world she was, and I had absolutely no clue how I got onto her list. Zero. Zilch. Nada.

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