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So you’ve made an offer on your dream home, and the seller has accepted…what are the next steps?
Several things still need to happen before the deal can close, and the house can officially become your home.
The closing process (also called the escrow process) generally takes 30-60 days to complete. Much of the work is done behind the scenes by the team of real estate professionals handling your transaction. But you’ll also be involved in several of the upcoming steps.
The season is upon us, and now is not the time to ignore your business—especially your listings—but rather, a great time to make it stand out. That said, here are a few tips to help infuse your staging, listing photos and open houses with a bit of holiday spirit to grab the attention of potential buyers. Just remember: Run your ideas by your seller and don’t go overboard. You want to attract buyers, not push them away!
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The holidays are upon us, and as they quickly approach, this weekend may be one of your last opportunities to send out cards and gifts to your clients. Take advantage of some free time today to organize those efforts—or, at the very least, schedule an email blast to all your clients and prospects wishing them a happy holiday season, before your chances of earning referrals this month pass.
Aside from mailing out gifts or sending out tons of emails, here are a few ways you can boost your referrals in the waning weeks of 2018:
Plan a sweepstakes. Throwing a contest on one of your social accounts is the perfect, last-minute way to get your clients thinking about you. You may need to coordinate with your brokerage on the wording, but once you get the thumbs up, launching a sweepstakes is simple! You could just post a photo on Facebook of a Santa- or snowman-shaped jar filled with M&Ms and have individuals guess in the comments section how many candies there are. You can hold the contest for just a few days, or pick a winner on Christmas.
That’s right. You need to sell your value proposition of why someone should choose to hire you first, and then you can help them buy or sell their home.
In today’s highly distracting world, it is not enough to just say you sell houses or you are a REALTOR®; you must add value to the process. In order to do that, you need to know what makes you more valuable than your competitor, and how to communicate that effectively. For 20 years I have said, “First we sell ourselves and our value, then we sell a house.”