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Your home is full of lingering memories. You can literally feel the moments as you walk through the hallways, and they all speak to you. The cackling laughter of kids at your son’s first birthday bash, your daughter racing in to tell you she got accepted into college, your sister’s wedding preparations, your husband’s first job promotion celebration. This house has become more than a simple living space; it holds your precious memories. And this is why it feels so hard to let go.
This article takes you from the point where you are completely confused about how to emotionally detach from the house you’re putting up for sale to the point where you are simply ready to let go, and move to your new adventure.
Dealing with Intense Emotional Components of a House Sale
Here are a few tips to handle the emotional components of parting with your beloved house:
1. Get Started Early
So much adrenaline rushes through your body whenever you think of having to go through with a house sale. You may feel so scared so you keep putting it off till next week, and then the week after that. Ever heard of the saying: the only way to get over something, is to go through it? Can the process be stressful? Yes. But if you don’t start, you will never get to the other side where you are free of emotional attachment. Starting early gives you time to go through all the moments, enjoy every scent, reminisce and simply come out an emotionally richer person.
2. Build an Emotional Connection with Your Next Home
Your next home will be the place to forge new memories. It would be nice if you started connecting it with super sweet, inspiring thoughts and memories, even before you move out of your old house. This way, you prepare your mind mentally to let go of the old and allow the new take firm hold on your mind.
It’s becoming more and more difficult each day to grab the attention of buyers and sellers. They’re being pitched 24/7 and have their guard up for anyone trying to get a quick sale. This means flashy posts, generic email blasts, and clever gimmicks are spotted miles away. Your prospects and clients have heard and seen it all.
Because people naturally have their guard up, your job as an agent is to provide value and earn their trust. They want to know their best interests are top of mind for you. Are you reliable? Are you informed? Are you likeable? Are you someone they can envision working with? One of the best ways to do this is to nurture the relationship through emails over time.
Lead nurturing emails get 4-10 times the response rate compared to standalone email blasts. Just let that sink in for a moment. That’s a huge boost in conversion rate! The key word here is nurture, where you care for and encourage the growth and development of a relationship. Generic email blasts aren’t personal to the recipient, feel salesy, and definitely don’t give your audience the warm fuzzies.
Your goal should be to build authority, establish trust, and help your potential clients see you as the one they can’t possibly imagine NOT working with. So how do you nurture your email list?
Avoid making emails feel like they were written to a crowd. When you create a new email, write as if you’re writing to one specific person. Not to five people. And definitely not to the whole world. Pretend like you’re writing an email to your best friend. That’s how personal you want your message to be (though keep it professional, of course). Emails are great for relationship building. They help your clients understand your brand and build an actual bond with you as an agent. So take advantage of that! Write every email as if it’s someone you know directly, like, and respect!
When you send an email, use the name of the person at the beginning. All email marketing providers allow you to use merge tags to personalize and place client names where it seems fitting. This way you can send out a mass email, but each recipient still receives an email that is addressed to them.
Lastly, studies show that overly designed emails actually perform worse than emails that have minimal design. Why?Designed emails look like they are coming from a company and end up getting deleted. To keep emails feeling personal, don’t worry about creating a fancy email! Keep it simple and clean to enhance the personal feel.
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To hold an open house or not to hold an open house? The debate has raged on for years, with many agents abandoning the practice altogether. However, as many top earners will attest, the value of a real estate open hosue is tremendous.
Even if you don’t sell a property the day of your open house, it’s not a waste of time. An open house offers you the chance to interact directly and demonstrate your skills to potential buyers and sellers, who ultimately could turn into clients or refer you to other clients. Just make sure you abide by the following rules when you plan your first and subsequent open houses.
Keep Clients’ Expectations in Check
Historically, the sales probability for open houses is relatively low, so make that known. Still, be sure to tout the other benefits to your sellers. An open house encourages sellers to get their property show-ready, clean, decluttered and repaired as needed. That proves beneficial well after the open house date.
Additionally, open houses make it possible for many people to see the property in one day. Plus, they often lead to indirect sales, with people who are only there to browse recommending the property to someone else.
Most importantly is that open houses provide the seller with valuable feedback on the property about the price, condition, and more, from a wider audience. If participants do not make an offer, you can find out why by asking them directly or requesting that they fill out a survey. That information can help you and the sellers take actions to get the house sold more quickly.
Determine Which Properties to Showcase
Not all properties warrant an open house. As you plan which properties to market this way, stick to:
Feeling safe in your home is always the number one priority. Whether you are preparing to be on vacation, don’t want to worry while your out of the home or just want to deter visitors from snooping through personal belongings, there are plenty of easy ways to secure your home for when you aren’t around. Check out these tips below and let the worry disappear.
1. Alarm Cabinet
Maybe you’re having a party or company is staying with you from out of town. We all have those nosey houseguests that may go through cabinets or drawers, but an easy way to deter them is having cabinet alarms. This way the spaces will be locked and only accessible to the homeowner. This is also a great way to keep kids away from anything dangerous under sinks or in bathroom vanities.
2. Break Down Cardboard
In the days of online ordering, many entryways are filled with large boxes. Although some may be small, these boxes can draw attention and advertise that you have brand new items in your home like TVs or technology systems. If you break down the boxes and place them in the back of your vehicle or a covered bin, potential burglars will be less inclined to visit your home because there isn’t an obvious sign of anything new or expensive.
3. Beware of Dog
You don’t need a dog to put out a “beware of dog” sign. These signs could simply be used to make intruders think twice before entering the home. A home with a dog is a much higher risk for burglars as they will be easily detected and could be attacked.
4. Reinforce Your Window Locks
Making sure your windows are locked is essential if traveling out of town but also in everyday life. Windows on the first floor are especially easy access points for breaking and entering. Check your locks and to further prevent break-ins, put a dowel rod on the inside of the window slide. This helps ensure that if anyone would try to enter through the window, it won’t be able to open no matter if the lock is latched or not.
Overall, you can never be too careful when it comes to protecting your home. Expensive security alarms or cameras are always an option but if you are looking for more affordable, faster and easier ways, try out these methods.
Realty Executives agents are real estate experts. They have the education and expertise you need to navigate through the process of buying or selling a home. From listing at the right price to making the best offer, our Executives have witnessed the best - and most regrettable - decisions homeowners and homebuyers can make. Every day, they are immersed in every aspect of real estate that includes comparable home price analysis, property surveys, credit reports, open houses, HOA agreements, lenders, title companies, homeowners’ insurance, walk-throughs, terms of sale or purchase, repairs, concessions and closing documents. Let our accomplished Executives help navigate you through the process of buying or selling a home.
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